Through March and April, Creative New Zealand is releasing a series of short videos that share personal reflections on creativity from well-known and everyday New Zealanders, as part of the ongoing Creativity Makes Us – Auahatia! campaign. The campaign encourages New Zealanders to experience more creativity in their daily lives.
“Creativity is for everyone and we are all creative, whether we think we are or not,” says Creative New Zealand Chief Executive Gretchen La Roche. “But how it shows up in our lives will be different. You might be an avid reader, someone who loves attending live music or theatre, or someone who pursued creativity as a young person, like dance, writing or playing an instrument. Being creative is good for you – our research tells us that 63 percent of New Zealanders agree that the arts are good for their mental health and wellbeing, and we want to see that number go even higher,” says Gretchen.