Hallyu expands reach to literature, movies, tourism: report
Korea.net, 25 February 2026 , Korea, Rep
Hallyu (Korean Wave) is moving away from its focus on music and K-dramas to diversify into literature, film and tourism. The Ministry of Culture, Sports and Tourism and the Korea Culture Information Service Agency on Feb. 25 said this in a research report on global Hallyu trends last year as seen through foreign media and social media data.
https://www.korea.net/NewsFocus/Culture/view?articleId=287950
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