The National Arts Council (NAC), in collaboration with key arts industry partners, announced the launch of the Audience Development Playbook today. Developed as a response to the arts industry’s call for a shared understanding and common language of evolving consumer behaviours, the Playbook translates and distills complex data into audience insights, including their interests, attitudes and behaviours, and equips arts practitioners with practical tools and case studies to better target, develop and grow audiences in Singapore. This landmark resource provides arts practitioners with a practical, data-driven framework designed to deepen audience engagement efforts and grow audience numbers sustainably across Singapore’s diverse arts landscape. 

https://www.nac.gov.sg/about-us/media-centre/press-releases//public-insights-and-sector-collaboration-shape-new-playbook-to-grow-audiences-in-singapore