Arts Across Ontario: A new way to measure culture sector impact

Ontario Arts Council, 16 July 2025 , Canada

Ontario generates almost half of Canada’s culture sector GDP and employment. But what’s the economic impact of the arts and culture sector in your municipality? How many people in your region are directly employed by the arts and culture sector? How can you find out the financial return on investment of public arts funding in your community?

Until now, there hasn’t been a way to answer these questions on a sub-provincial level – as Statistics Canada only provides nationwide and province-wide data on these topics. 

This changes today, as the Ontario Arts Council (OAC) unveils a powerful new model for measuring culture sector impact – the Regional Economic Model, developed by the research firm Nordicity.

https://www.arts.on.ca/news-resources/news/2025/arts-across-ontario-a-new-way-to-measure-culture-sector-impact

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