The recent report ‘Connected journeys: Holistic audience measurement in the age of digital’, published by the NEMO Working Group Digital Transformation, delves into integrated online-offline audience measurement approaches. It provides museums with tools and insights to measure success, foster engagement, and bridge physical and digital experiences to create impactful visitor experiences. Join a NEMO Webinar on 13 February to learn more.

https://www.ne-mo.org/news-events/article/new-nemo-publication-explores-holistic-museum-audience-measurement-in-the-digital-age/