As part of its programme of research on how arts and cultural organisations can use economic valuation techniques to better demonstrate their social and cultural value to the wider public, Arts Council England (ACE) has recognised a need to explore their applicability to digital culture, such as the online content offered by cultural institutions on their websites. 

https://www.gov.uk/government/publications/measuring-the-value-of-the-digital-offer-of-galleries-and-museums/measuring-the-economic-value-of-museums-and-galleries-digital-offers-an-exploratory-use-of-