Audience development initiatives
Description
D'Art Topic No. 14: Audience Development Initiatives
Request date: August 2003
We have been asked by the Australia Council for the Arts to assist with research on audience development initiatives, policies and funding programs of other funding agencies.
See the question here.
We do not have a research report from this question yet, but click on the tabs to view related resources.
Publications
Report: Engaging Audiences
A recent gathering of representatives from more than 50 Wallace-funded arts organizations in six cities concludes that participation-building efforts and the resulting lessons are more vital than ever to the long-term health of arts organizations and the entire arts sector. more >
Adjust your view: developing multicultural audiences for the arts - a toolkit
Multicultural marketing is not rocket science. But it is complex and needs passion, commitment and a willingness to learn. more >
New Zealanders and the arts: Attitudes, attendance and participation in 2008
The arts are increasingly an essential part of New Zealander’s daily lives according to a report released today by Creative New Zealand. more >
Arts audiences: insight
Arts Council England has published new research that provides a fresh insight into how and why people in England engage with the arts. The research looks beyond box office statistics and identifies 13 distinct arts consumer types, from the highly engaged ‘urban eclectic’, through ‘bedroom DJs’ to ‘time poor dreamers’ who have no involvement with the arts. more >
Entering Cultural Communities: Diversity and Change in the Nonprofit Arts
Interviews leaders, staff, volunteers, and audience members from eighty-five nonprofit cultural organizations to explore how they are trying to increase participation and the extent to which they have been successful. more >
An invitation to test drive the arts
An analysis of creative New Zealand’s ‘Test Drive the Arts’ scheme to build and retain new audiences. more >
Engaging Art: The Next Great Transformation of America's Cultural Life
Explores what it means to participate in the arts in contemporary society – from museum attendance to music downloading – drawing on the perspectives of experts from diverse fields. more >
Call it a tenner: the role of pricing in the arts
A new collection of essays and case studies that debunks the myths and legends surrounding pricing in the arts. more >
Communicating Value: Arts Marketing Summit 2007
Presentations from the Australia Council for the Arts' Arts Marketing Summit 2007. more >
A Statewide Report on Participation in the Arts
Results of a study aimed at identifying the barriers experienced by consumers to participation in the arts. more >
MAO-Model of Audience Development: Some Theoretical Elaborations and Practical Consequences
Examines how arts organizations can better understand and use 'motivation', 'ability' and 'opportunity' in their audience development work. more >
Marketing strategies for arts organisations
Provides arts organisations with easy to follow instructions for developing effective marketing strategies. more >
News
Boost for live music as government announces plans to exempt small venues
Live music performances for 100 people or less will no longer need to be licensed, under proposals announced today by Licensing Minister Gerry Sutcliffe. more >
Free Night of Theater Builds Future Audiences
A new study by Shugoll Research shows that Theatre Communications Group’s Free Night of Theatre program is bringing new audiences to the theatre. more >
Abuja is set to host the largest crafts expo in Africa
Nigeria with about 150 million people, 250 ethnic nationalities, steeped in history and cultural heritage is playing host to one of the largest arts and crafts Expo in Africa. It is envisaged that over five thousand crafts entrepreneurs from Nigeria and most African countries and non African countries are expected to showcase the best of their creative industries to the delight of over one million visitors (domestic and foreign) expected during the period of the Expo. more >
Sacred cows asked to cut out the bull at Melbourne International Arts Festival
It's a brave arts festival director who takes on culture's sacred cows - the artists - and challenges them to speak more plainly to their audiences. Melbourne International Arts Festival artistic director Brett Sheehy will do just that. Sheehy, will also urge Australia's funding bodies, arts administrators and board members to stop using a particular form of arts-speak that he describes as "full of obfuscation, abstraction, wooliness and spin". more >
Keeping the audience in the picture
Renowned for her energy and can-do approach, former Andrews Lane Theatre director Pat Moylan is not daunted by taking over as chairwoman of the Arts Council at a time of recession and spending cuts. In fact, she prefers it that way. more >
Arts Audiences - a partnership project between the Arts Council and Temple Bar Cultural Trust
This important project seeks to clarify and address issues around audience development and experience in the arts, recognising that in constrained economic times, it is of greater than ever importance that arts organisations maximise engagement with, and revenue from, their audiences. more >
Audiences Wales publish two new arts marketing training guides: 'Learning on Demand'
Audiences Wales has published two new arts marketing training guides. The new Learning On Demand resources are aimed at people new to arts marketing who want to learn at their own pace or need something on hand when working on marketing projects. more >
Theatres offer free seats for young people
Culture secretary unveils scheme for people under 26 to watch drama for nothing at 99 theatres in England. more >
Relax. You might just enjoy yourselves
Why are audiences at classical music gigs so uptight? Because the culture industry has its foundations in fear and shame. more >
Singapore’s first sustainable subsidised ticket purchasing scheme to benefit audiences
The National Arts Council has teamed up with a private corporation to launch an innovative scheme that makes it possible for more people to enjoy the arts at affordable prices. more >
Let's aim for the cultural omnivore
Rather than competing against one another to sell subscriptions and single tickets, perhaps arts organisations could work together to increase cultural participation. more >
Audiences Wales awarded £20k to profile theatregoers
Marketing and development agency Audiences Wales has received a £20000 grant from Arts Council Wales to carry out a research project looking at the at the behaviour of theatregoers in the country. more >
Wales’ Audience Development Agency Releases Annual Report
Wales’ arts marketing and audience development agency, Audiences Wales, has released its Annual Report and Evaluation for 2007-8. more >
Scottish Arts Council invests £8m for more, wider, better participation in the arts
The Scottish Arts Council has today (12 February) launched Inspire, a major new Lottery fund for the development of exciting, innovative projects to inspire and encourage the people of Scotland to participate in the arts and become creative, imaginative members of a confident, cultured nation. more >
Participation experiments aim to build arts fan base
The problem with some arts events is they treat audiences as if they don't exist at all. more >
Turning the spotlight on ticket pricing
A new collection of essays commissioned by Arts Council England exposes and debunks some of the myths and legends surrounding ticket pricing and the cost of entry into arts events. more >
New opportunities for budding Audience Development professionals
The Scottish Arts Council, in partnership with Scotland’s two audience development agencies has launched Scotland’s first Audience Development Internship Programme. more >
DCMS publishes its report on how to engage wider audiences
DCMS has published Culture on Demand: Ways to engage a broader audience, which provides an assessment of the available literature, evidence, case studies and a detailed breakdown of the identified demand drivers and appropriate tactics to respond to those drivers. more >
Access is key if we're to expand theatre's audience
James Purnell's biggest test will come in persuading the new Chancellor not to impose punitive cutbacks on the swelling arts industry. more >
Classical Audiences Are Aging
We have to stop saying that the orchestra audience has always been the age it is now. Clearly that isn't true. And we don't even have to go back to 1937 to make this point. The orchestra audience has aged during the past 30 years more >
Arts Marketing Symposium in Wales
The Arts Council of Wales hosted its annual Marketing Symposium yesterday. more >
Arts resources easier to access at Fuel4Arts
Fuel4Arts, the online resource for arts information around the globe, has refurbished its website. The site makes the tools, ideas and research easier to access for all arts professionals. more >
Protein for your audiences
Fuel4Arts, an Australian organisation, has released Protein, a new online resource providing information on audience development programs. more >
Agencies merge to form major new arts marketing agency
The merger of three separate agencies from south and west Wales sees the creation of a major new arts marketing agency. The merger came as the result of an initiative proposed by the Arts Council of Wales initiative and backing from local authorities. more >
Research from Arts Council England shows increase in audience support, access
Arts Council England has released a new research report that charts public engagement with arts and culture across the country. more >
Oz, NZ Arts Councils team to ‘fuel’ arts marketing
Creative New Zealand has today announced the launch of www.fuel4arts.co.nz, a local portal to an international online arts community – the result of the first formal partnership between Creative New Zealand and the Australia Council for the Arts. more >
New audiences and social inclusion reports from Arts Council England
Arts Council England has released a number of reports from its New Audiences Programme, including final reports on the Programme, and reports on new audiences and social inclusion. more >
Arts Council of Northern Ireland to establish on-line box office
The Arts Council of Northern Ireland has set aside £650,000 to establish an On-Line Box Office System and associated Audience Development Agency to provide greater access to the arts in Northern Ireland. more >
Creative New Zealand funds audience development
Creative New Zealand has awarded funding grants of up to NZ$12,000 each to the Auckland Philharmonia, Capital E's National Theatre for Children and Downstage Theatre to assist with audience development. more >
Audience attendance improving, says NAC
Attendance at Singapore's performing arts events and visual arts exhibitions was higher than ever before in 2002, according to figures released by the National Arts Council (NAC). more >
Arts marketing site fuels explosion
The Australia Council initiative, fuel4arts.com, has become one of the fastest growing international online communities, after having recorded a 924% growth in membership over the past two years, according to a statement from the council. fuel4arts.com now has 8000 members in 94 countries. more >
Marketing and audience development in Wales
The Arts Council of Wales, (ACA) is organising its third one-day marketing symposium, aimed at giving local arts marketing professionals the opportunity to meet, discuss new developments and share best practice. The Symposium will take place in Cardiff on November 7. more >
Australia’s arts workers get reSAUCEful
A new initiative of the Australia Council (OzCo), reSAUCEful Media Relations; a professional development program for the arts, recently kicked off its national tour with courses in Tasmania. more >
The international who's who in cultural policy, planning and research >