Audience development initiatives
Description
D'Art Topic No. 14: Audience Development Initiatives
Request date: August 2003
We have been asked by the Australia Council for the Arts to assist with research on audience development initiatives, policies and funding programs of other funding agencies.
See the question here.
We do not have a research report from this question yet, but click on the tabs to view related resources.
Publications
Entering Cultural Communities: Diversity and Change in the Nonprofit Arts
Interviews leaders, staff, volunteers, and audience members from eighty-five nonprofit cultural organizations to explore how they are trying to increase participation and the extent to which they have been successful. more >
An invitation to test drive the arts
An analysis of creative New Zealand’s ‘Test Drive the Arts’ scheme to build and retain new audiences. more >
Engaging Art: The Next Great Transformation of America's Cultural Life
Explores what it means to participate in the arts in contemporary society – from museum attendance to music downloading – drawing on the perspectives of experts from diverse fields. more >
Call it a tenner: the role of pricing in the arts
A new collection of essays and case studies that debunks the myths and legends surrounding pricing in the arts. more >
Communicating Value: Arts Marketing Summit 2007
Presentations from the Australia Council for the Arts' Arts Marketing Summit 2007. more >
A Statewide Report on Participation in the Arts
Results of a study aimed at identifying the barriers experienced by consumers to participation in the arts. more >
MAO-Model of Audience Development: Some Theoretical Elaborations and Practical Consequences
Examines how arts organizations can better understand and use 'motivation', 'ability' and 'opportunity' in their audience development work. more >
News
Let's aim for the cultural omnivore
Rather than competing against one another to sell subscriptions and single tickets, perhaps arts organisations could work together to increase cultural participation. more >
Audiences Wales awarded £20k to profile theatregoers
Marketing and development agency Audiences Wales has received a £20000 grant from Arts Council Wales to carry out a research project looking at the at the behaviour of theatregoers in the country. more >
Wales’ Audience Development Agency Releases Annual Report
Wales’ arts marketing and audience development agency, Audiences Wales, has released its Annual Report and Evaluation for 2007-8. more >
Scottish Arts Council invests £8m for more, wider, better participation in the arts
The Scottish Arts Council has today (12 February) launched Inspire, a major new Lottery fund for the development of exciting, innovative projects to inspire and encourage the people of Scotland to participate in the arts and become creative, imaginative members of a confident, cultured nation. more >
Participation experiments aim to build arts fan base
The problem with some arts events is they treat audiences as if they don't exist at all. more >
Turning the spotlight on ticket pricing
A new collection of essays commissioned by Arts Council England exposes and debunks some of the myths and legends surrounding ticket pricing and the cost of entry into arts events. more >
New opportunities for budding Audience Development professionals
The Scottish Arts Council, in partnership with Scotland’s two audience development agencies has launched Scotland’s first Audience Development Internship Programme. more >
Arts Marketing Symposium in Wales
The Arts Council of Wales hosted its annual Marketing Symposium yesterday. more >
Arts resources easier to access at Fuel4Arts
Fuel4Arts, the online resource for arts information around the globe, has refurbished its website. The site makes the tools, ideas and research easier to access for all arts professionals. more >
Protein for your audiences
Fuel4Arts, an Australian organisation, has released Protein, a new online resource providing information on audience development programs. more >
Agencies merge to form major new arts marketing agency
The merger of three separate agencies from south and west Wales sees the creation of a major new arts marketing agency. The merger came as the result of an initiative proposed by the Arts Council of Wales initiative and backing from local authorities. more >
Research from Arts Council England shows increase in audience support, access
Arts Council England has released a new research report that charts public engagement with arts and culture across the country. more >
Oz, NZ Arts Councils team to ‘fuel’ arts marketing
Creative New Zealand has today announced the launch of www.fuel4arts.co.nz, a local portal to an international online arts community – the result of the first formal partnership between Creative New Zealand and the Australia Council for the Arts. more >
Arts Council of Northern Ireland to establish on-line box office
The Arts Council of Northern Ireland has set aside £650,000 to establish an On-Line Box Office System and associated Audience Development Agency to provide greater access to the arts in Northern Ireland. more >
Creative New Zealand funds audience development
Creative New Zealand has awarded funding grants of up to NZ$12,000 each to the Auckland Philharmonia, Capital E's National Theatre for Children and Downstage Theatre to assist with audience development. more >
Arts marketing site fuels explosion
The Australia Council initiative, fuel4arts.com, has become one of the fastest growing international online communities, after having recorded a 924% growth in membership over the past two years, according to a statement from the council. fuel4arts.com now has 8000 members in 94 countries. more >
Marketing and audience development in Wales
The Arts Council of Wales, (ACA) is organising its third one-day marketing symposium, aimed at giving local arts marketing professionals the opportunity to meet, discuss new developments and share best practice. The Symposium will take place in Cardiff on November 7. more >
Australia’s arts workers get reSAUCEful
A new initiative of the Australia Council (OzCo), reSAUCEful Media Relations; a professional development program for the arts, recently kicked off its national tour with courses in Tasmania. more >
The international who's who in cultural policy, planning and research >