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Show latest news, more from May 2012.
Show more from the topic Philanthropy: Encouraging arts philanthropy: selected resources.
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Art Sponsorship Management Toolkit

This toolkit includes six chapters:

  1. Dancing to a different tune: Introduces the toolkit designed to review, refresh and enhance art sponsorship practice, as well as highlights the shift towards a strategic partnership approach to art sponorship.
  2. Engaging the muse: Deals with the preparation work required before engaging with an art property or project, including decisions about objectives, target audiences, and the art property.
  3. Singing in harmony: This section of the toolkit deals with the engagement period, rights negotiation and establishing the grounds for cooperative relationships.
  4. Activating the performance: This section of the toolkit deals with the numerous internal and external art sponsorship leverage opportunities available to companies.
  5. Making the impact: Tracking methods and the application of measurement tools in relationship to sponsorshipobjectives are explored in this section.
  6. Curtain call: Sponsor's considerations when renewing or exiting involvement in the arts, as well as the management of multiple sponsorships are discussed in this section.

Show latest news, more from May 2012.
Show more from the topic Philanthropy: Encouraging arts philanthropy: selected resources.
Show more good practice guides.

Summary