Marketing smarter through effective branding.

Australia Council for the Arts, Australia, April 2010
(Author: David Snead and Kate Prescott, Format: Download as pdf, Pages: 186)

The Australia Council Speaker Series, 8 April 2010
Marketing smarter through effective branding

Presented by David Snead, Vice President of Marketing for the New York Philharmonic and Kate Prescott, President of Prescott & Associates.

This presentation shows the benefits of a multi-year program of research, giving guidance on a number of aspects of ‘brand’ when it comes strategic and tactical marketing, communications, and programming - where each component builds on the other to produce dramatic cumulative results.

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