Marketing smarter through effective branding.
The Australia Council Speaker Series, 8 April 2010
Marketing smarter through effective branding
Presented by David Snead, Vice President of Marketing for the New York Philharmonic and Kate Prescott, President of Prescott & Associates.
This presentation shows the benefits of a multi-year program of research, giving guidance on a number of aspects of ‘brand’ when it comes strategic and tactical marketing, communications, and programming - where each component builds on the other to produce dramatic cumulative results.