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Adjust your view: developing multicultural audiences for the arts - a toolkit
Multicultural marketing is not rocket science. But it is complex and needs passion, commitment and a willingness to learn.
This toolkit is divided into four sections and each section can be used as a stand-alone component or be integrated to assist in attracting multicultural audiences to arts and cultural events.
Show latest news, more from July 2009.
Show more from the topic Audience development initiatives.
Show more good practice guides.
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