Show latest news, more from May 2009.
Creative Ecologies: Where Thinking is a Proper Job
Creativity depends on a mix of environmental conditions, such as diversity, change, learning and adaptation. This radical combination of creativity and ecology provides a holistic, visionary model for everyone who wants to think for themselves and develop new ideas.
John Howkins explores when Charles Darwin’s theories of evolution are applicable and when the new theories of systems and ecology are more relevant, as seen in the work of Tim Berners-Lee, Issey Miyake and others.
He also discusses, for example, how the music industry lost touch with its audiences and how the major car manufacturers are now losing touch with their customers. John Howkins throws new light on how creative people succeed in businesses, and how they maximise the value of contracts and copyright. He describes how city leaders are using ecological principles to design sustainable cities.
We know it helps to be in the right place at the right time. John Howkins’ book describes the right habitat for hatching ideas, with practical implications for everyone who wants to bridge the gap between individual talent and group power: when to work alone and when to collaborate.
Show latest news, more from May 2009.
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