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Arts Sponsorship Outlook Survey
The global financial crisis will impact on corporate sponsorship of the arts, with 49 per cent of companies stating that they expect to decrease their arts sponsorships over the next 12 months.
But the picture is not all bleak. While support is expected to decrease over the next 12 months, it is likely to pick up after 18 months, although not returning to its present levels within that timeframe. Currently, 95 per cent of companies say they are satisfied with the business returns they gain from sponsoring the arts.
These are among the findings of the Arts Sponsorship Outlook Survey 2009 by the Australia Business Arts Foundation (AbaF). AbaF surveyed CEOs of major companies across Australia to find out how the GFC has affected their arts sponsorships, their level of satisfaction with existing arts sponsorships, and the factors that drive their arts relationships.
Show latest news, more from May 2009.
Show more from the topic Global financial crisis and recession: impact on the arts.
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