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So, What Do You Do? A new question for policy in the creative age
The creative industries are a new way of doing business, but the policy interventions to support them proceed to work in old, industrial ways. Over the last ten years public policy has paid considerable attention to supporting creativity. But among entrants, employers and people working in the creative industries many of these interventions are resulting in confusion, indifference and, in some cases, irritation. Why? The aggregate result of jobs that are hard to understand is a sector that is hard to understand, and therefore hard to support.
This pamphlet explores the crucial role of public policy in supporting the creative economy but argues that work shaped around creative projects is moving people – whether deliberately or by necessity – beyond the social and organisational categories through which work and learning have been organised in the past. The creative industries are a new way of doing business, but the policy interventions to support them proceed to work in old, industrial ways. The task for policy is no longer simply to try and pre-empt the information and knowledge that the creative industries need, but to distribute the tools that enable people to work it out for themselves: the means for self-production.
Show latest news, more from June 2007.
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