Publications
Show latest news, more from October 2006.
Visitor research made easy
Hot off the press from Arts Victoria, Visitor Research Made Easy is a step-by-step guide to visitor research. From informal observation to focus groups and questionnaires, the guide explores creative ways to manage this essential marketing activity. Visitor Research Made Easy will provide you with the tools to do effective research and then apply your findings in day-to-day marketing and promotion. This practically focused guide to visitor research has been specially developed to meet the needs of museums, galleries and exhibition spaces. For Part 1, CLICK HERE For Part 2, CLICK HERE [Text: Fuel4Arts]
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