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Management and Creativity: From Creative Industries to Creative Management
This book explores the relationship between the management of creativity and creative approaches to management. Written by Chris Bilton (University of Warwick), the book: - challenges the stereotypical opposition between 'creatives' and 'suits'; - draws on the work of management theorists such as Mintzberg and Porter and creativity theorists such as Amabile and Boden; - draws on the practical experience of individuals working in the creative industries; and - looks at the place of creative organisations and creative business management in a new creative economy, based on ideas, images and information.
Show latest news, more from August 2006.
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