The Rise of the Creative Class

Perseus Book Group, USA, January 2002

The Rise of the Creative Class chronicles the ongoing sea change in people’s choices and attitudes, and shows not only what’s happening but also how it stems from a fundamental economic change. The Creative Class now comprises more than thirty percent of the entire workforce. The choices these people make already have had a huge economic impact, and in the future they will determine how the workplace is organized, what companies will prosper or go bankrupt, and even which cities will thrive or wither.

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