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Marketing strategies for arts organisations

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Australia Council for the Arts, Australia, January 1999
(Author: Dr Peter Steidl & Robert Hughes, Format: Available in pdf format, Pages: 211)

Provides arts organisations with easy to follow instructions for developing effective marketing strategies.
It is the first in a set including;

Marketing strategies for arts organisations;
Who's my market? A guide to researching audiences and visitors in the arts; and
What's my plan? A guide to developing arts marketing plans.

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Show latest news, more from January 1999.
Show more from the topic Audience development initiatives.
Show more good practice guides.

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