Show latest news, more from October 2006.
Sponsorship scheme getting results
The Scottish Arts Council’s New Arts Sponsorship Awards scheme appears to be getting results. Launched in April, the scheme commits the government to matching any first-time contributions from the private sector of between £1-50,000. Twenty-eight new sponsors have since contributed £510,000, triggering a further £320,000 in government payments. “To attract 28 new businesses to sponsorship of the arts is marvellous news,†said Barclay Price, director of Arts & Business Scotland, which manages the Scottish Arts Council-funded scheme. “Although business sponsorship of the arts in Scotland currently stands at around £9.4 million, there are still many businesses that have not recognised that arts sponsorship offers a cost-effective route to assist brand differentiation, corporate social responsibility objectives and staff development.†“This funding however, has been a great way of encouraging businesses with no previous experience of arts sponsorship, to get involved and reap the rewards.†For more information, CLICK HERE.
The international who's who in cultural policy, planning and research >