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Books Alive 2008-9: request for tenders
Books Alive is Australia's largest annual promotion of books and reading. It is a month-long nationwide campaign to encourage more Australians to discover the joys of reading.
The successful tenderer will be required to:
Develop a campaign strategy for the 2008 and 2009 Books Alive campaigns
Create, manage and deliver advertising and point of sale material for the next two Books Alive campaigns (excluding external print production), and
Advise on media buying to complement the overall campaign strategy.
Tenders close at 2pm on 20 December 2007. Short-listed tenderers will be informed on 11 January 2008. Services are expected to commence 4 February 2008 and conclude on 1 October 2009.
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